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✦ Start with your market

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✦ Market Snapshot

Google Ads in Réunion:
What the data shows,
and what to do about it.

Authorised Google Partner

01

Retail

Retail search splits between local Réunionnais shoppers and a wider French and European audience researching before they visit or order. You have to build campaigns that reach both from a single account, with data handling aligned to EU standards as a baseline, not an add-on.

View Playbook
Woman Shopping Skincare

02

Services

Healthcare, home services, local trades -Réunion's service businesses see strong "near me" and Maps-driven discovery from a local, French-speaking audience. Build your service campaigns around that discovery pattern specifically, with conversion tracking that proves which of them actually drive enquiries.

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Hair Salon Interaction

03

Hospitality

Réunion draws inbound interest from mainland France and wider Europe alongside local demand - two audiences most accounts treat separately. You have to build your hospitality campaigns and reach both from one well-structured account, instead of splitting budget across two.

View Playbook
Smiling Food Vendor

✦ Getting the most from your account

01

Data Handling

As an EU territory, data practices here follow EU standards as a baseline for every engagement, not as an add-on. When linking admin access, your data remains strictly confidential, ensuring neither agency nor client accounts are altered without authorisation.

02

Strategy

Navigate market-specific constraints by driving product sales through alternative e-commerce frameworks that succeed without relying on Google Merchant Center. Furthermore, Réunion’s distinct digital landscape serves as an ideal environment for testing new beta advertising products to gain a first-mover advantage.

03

Local Benchmarks

Case study and benchmark material is built specifically for Réunion, not adapted from other markets, given its distinct regulatory and audience profile. We combine this authentic local proof with tailored campaign pacing to capitalize on the region's unique cultural and commercial seasonality.

✦ Meet the team

Aurelie_M_profile pic_2026.png

Réunion Market Lead

Aurélie Menay

"My role functions like a dedicated Google Account Manager for Réunion. I serve as a highly accessible, locally based point of contact who provides expert account diagnostics and audits, optimisation recommendations, product best practices, access to product beta versions and certification training for your teams. All of these services are provided with no fees or commissions taken from your media budget, ensuring our support complements your existing internal team or agency rather than replacing them."

Need help? Speak To Your Market Lead
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