✦ Market Snapshot
Google Ads in Mauritius:
What the data shows,
and what to do about it.
01
Hospitality
Resort comparisons, activity bookings, restaurant discovery - most of it happening well before a traveller lands. You need to time hospitality campaigns to that pre-arrival research window specifically, so budget lands ahead of the booking decision instead of chasing it after the fact.
02
Tourism and Travel
European travellers search for Mauritian experiences months out - demand generation on a purely local media plan simply won't work. You need to build tourism campaigns around that inbound intent directly, through Search and Performance Max, with tracking built to prove which of them actually convert.
03
Retail and Lifestyle
Retail search here splits between everyday "near me" queries and deeper product research - and most accounts we look at only cover one. You nee to extend retail campaigns beyond Search into Shopping and Display specifically to close that gap, using budget that's often already sitting unused.
✦ Getting the most from your account
✦ Meet the team
