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How AI-Driven Search Optimisation Can Boost Conversions by 44x

Writer: 365 Digital
365 Digital
Sep 16
2 min read

Updated: Sep 28

The Impact of an AI Search Makeover


In just 60 days, shifting to an intent-focused, AI-optimised framework yielded extraordinary efficiency and growth:


  • 44x Increase in overall campaign conversions

  • 97% Decrease in campaign costs



The beauty and personal care industry is experiencing a massive behavioral shift. Modern shoppers are highly informed, using their knowledge of ingredients to fuel conversational, exploratory searches for personalised solutions.


To compete in this AI-driven search era, static product pages are no longer enough. Brands must create interactive experiences that answer consumer questions and capture high purchase intent.



Building an Intent-Driven Growth Engine


To transition a legacy personal care line from a purely functional product to a comprehensive skincare solution, a recent 60-day campaign introduced an interactive online skin analysis test. This assessment provided consultative guidance based on individual needs, creating an omni-channel engine that turned exploratory search intent into real business value.


Here is how the full-funnel strategy was revamped for maximum impact:

AI-Powered Keyword Optimisation

An AI optimisation layer was applied to existing search campaigns. By focusing on high-intent, conversational queries, the strategy successfully captured users at various stages of exploration.

Top-Funnel Demand Generation

Industry data indicates that a 1% increase in brand awareness typically drives a 0.6% increase in long-term sales. Top-of-funnel campaigns across video, email, and display ads were utilised to attract shoppers wherever they were browsing.

Bottom-Funnel Value-Based Bidding

To ensure conversions weren't sacrificed for awareness, performance-focused campaigns utilised value-based smart bidding to capture high-value purchasers at the bottom of the funnel.


By prioritising intent over sheer volume, the AI framework created a seamless loop of exploration, consideration, and conversion, minimising the risk of ad fatigue.


skincare solution



Handing keyword and audience discovery over to artificial intelligence might feel daunting at first. However, automating these processes frees up valuable time and resources, allowing marketing teams to focus on what truly drives a brand forward: creative excellence, compelling storytelling, and strategic positioning.



What specific stage of your marketing funnel do you feel could benefit most from AI-driven intent optimisation?



 
 
  • A working account and a well-optimised one aren't the same thing. Request an audit and we'll show you - in plain numbers - what's working, what's leaking budget, and where the easiest wins are.
  • Start with an audit, not a guess. In one sitting, we'll walk through your account and hand you a prioritised list of what to fix first - no obligation to work with us afterward.
  • We can benchmark how much existing search demand your account is missing due to budget caps or account structure - with real numbers from your own account, not a generic industry stat.
  • The 30-Day Conversion Sprint gets you a full audit in Week 1, tracking live by Week 2, and a first optimisation cycle with reported uplift by Week 4 - on one account, before you commit to anything bigger.
  • If something above sounds familiar, it's worth a quick look at your actual numbers rather than guessing. A short conversation with a market lead usually tells you whether it's a five-minute fix or something bigger.
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